Car Insurance Comparison Sites – Things to Look Out for

If you own a television, you can’t help but notice the car insurance comparison companies bombarding your screen with repetitive adverts. They tend to have an annoying insistence of making sure they’re at the front of your mind when you come to do your annual car insurance comparison. But they also provide a valuable service – on the whole. But how do you separate the good car insurance comparison sites from the bad? This is how…

<strong>Deciphering Car Insurance Comparison Site Advertising</strong>

Most car insurance comparison site advertising hinges on two areas – being the “cheapest” and market coverage. But they can’t all be the cheapest can they?! It’s “possible” that some sites ask independent researchers to carry out their work at the same time as running a short term deal with an insurer or two – there are external factors that can make them appear cheaper when it counts.

But the fact remains that the car insurance comparison sites are getting to a point where their panels are pretty similar and they’re using the same technology. Differences in prices across car insurance comparison sites will come from manipulation of your excess levels and how well they’ve mapped your details from their site to the insurer’s quote engine.

Also be wary of some very careful uses of terminology. One car insurance comparison site has suggested that they compare “over 400 prices”. When you think